The President’s Report is a comprehensive report on a Council on Christian Unity’s ministries and initiatives. The report is intended to express clearly the mission and foci of the Council to the Board of Directors of the CCU and the wider church.
“I am not a marketing expert. As far as I understand, however, the trend within marketing for this century is more about how to sell experience than how to sell a product itself. Several decades ago, marketers were content to talk only about how good their products were. Now they will try hard to convince you about how their products will change or affect your experiences of life, which in my understanding used to depend only on the judgments of customers. Members of the younger generation will buy their “experiences”—whatever they are—rather than products”
From the Report